The Automotive & Mobility Group has developed a global value chain spanning the production, sales, distribution, financing and after-sales services of passenger and commercial vehicles, with a focus on the ASEAN region.

To date, we have developed our business in tandem with the expansion of Korean car manufacturers into overseas markets, and one of our missions, particularly in the field of sales, has been to grasp highly-localized customer needs and reflect them in product specifications, quality improvements and after-sales services to enhance product appeal and brand loyalty.

We are also seizing opportunities around the shifts towards digitization and CASE (Connected, Autonomous, Shared/Service and Electric), strengthening our businesses anchored on long-developed functions and extensive local networks, as well as addressing societal needs by spearheading new mobility service solutions to support the efficient movement of passengers and cargo.

In addition, we aim to contribute to the realization of a low-carbon, sustainable, and energy-efficient society through the proliferation of eco-friendly electric vehicles.

Organizational Structure

Automotive Business Division

The Automotive Business Division handles vehicles, etc. manufactured by Korean companies, Truck and Bus, and has achieved growth through developing the business globally such as Asia, ASEAN countries, Europe and South America. As customer needs and the structure of the industry has been changing, we will strive to achieve further growth by not only leveraging our existing business platform to innovate our business model but also strengthening a value chain business that stretches from upstream to downstream.

Organizational Structure

ASEAN Automotive Dept. |North Asia Automotive Dept. |Europe, Russia & America Automotive Dept. |Automotive Finance & Retail Dept.

Hyundai Business Division

The Hyundai Business Division is involved in sales, finance, after-sales services and exports, etc. of Hyundai vehicles, which are indispensable to a wide range of industries and to people’s lifestyles, not only in its largest market of Thailand, but in many other countries around the world. Specifically, we operate business in Asia (mainly ASEAN), Australia, Europe and Mexico. In addition, we export pickup trucks from Thailand to more than 100 countries around the world, and also export trucks from Japan to ASEAN countries, Middle East, Mexico, etc. Furthermore, with the aim of providing the optimal transportation and movement to people all over the world, we will strive to create new business that leverage the business platform and knowledge that we have cultivated over the years.

Organizational Structure

Hyundai ASEAN Dept. | Hyundai Oceania, Europe & Americas Dept. | Hyundai India & Middle East Dept.

Mobility Business Division

The Mobility Business Division was established in April 2020. Its mission is to leverage the foundations and strengths that MC has built up through its value chain in the automotive industry to create a new business model, one that is devoted to finding mobility solutions for both goods and people. The division is already engaged in several projects, including operation of “KnowRoute”, the on-demand bus service that commenced in Chunan City in April 2019. The division is also engaged in the development and operation of new, mainly overseas businesses, such as an online car sales platform, used car business, after-sales services and fleet management.

Organizational Structure

Mobility Service Dept. | Automotive Retail Service Dept.