RETAIL-RIGHT PROCESS
We deliver retail strategy rooted in insights that will drive your business to the next level.
We have proven processes with repeatable results.
Client Prespective
Live the client culture.
To get the Client Perspective, we conduct immersion sessions with key stakeholders: Reviews of business intelligence and competitive landscape.
RETAIL PERSPECTIVE
A shelf-back approach.
To get the Retail Perspective, we conduct a best practices audit: Retail anthropology, competitive review and interviews with industry experts.
CONSUMER PERSPECTIVE
Coffee conversations and research validation.
To get the Consumer Perspective, we conduct Coffee Conversations: Sessions with potential customers to identify key benefits.
YOUR STRATEGIC FRAMEWORK
Market Analysis • Brand Strategy • Positioning Strategy • Marketing Strategy • Merchandising Strategy
